Housefull goes house-full

Defying all critiques, Sajid Nadiadwala has got houses full during the weekend of his movie release week. The film managed to get the biggest opening of the year and fulfilled the name given to it, Housefull.

One of the major reasons for this, say experts, is that the movie has come out after almost two months of dry spell. Post IPL time has also given it the boost. But most importantly, the star power of the movie has been able to give it the push.

The jodi of Akshay Kumar, Riteish Deshmukh, Deepika Padukone, Lara Dutta and Arjun Rampal, along with a storyline that is comedy, has been able to attract the audiences.

Besides, the huge promotional activities that were done by the producer also did its job. During the first week itself it crossed Rs. 30 crore and as per latest reports it has earned Rs. 64 crores, till now.

The opening has been so strong that the industry people are comparing Housefull's opening with that of 3 Idiots.

Marketers are capitalizing on it and have come out with posters where they have tried to show that the movie is a bigger blockbuster than 3 Idiots.