Tuesday, October 12, 2010

Hrithik Roshan, Akshay Kumar, Deepika Padukone: The great innovative promotional strategies in film Promotion

Deepika Padukone
Bollywood stars have evolved themselves to a great extent in striving to go with the flow of modern innovative ideas and the alluring factor to woo the audiences to flock theaters with innovative film promotional strategies.

Reports are that Hrithik Roshan the tall and elegant green eyed B Town hunk, is going to go about in all important places that are teenage hub spots, like malls and multiplexes, in a wheelchair soon.

Surprised? Well, the truth is that he is going to do that, because that is how he will be seen in his forth coming flick ‘Guzaarish’, where he plays the role of a magician, who is gets paraplegic, and thus is ridden into a wheel chair, where he is nursed and looked after by Aishwarya Rai Bachchan, who plays a nurse.

Then, we have action master of B Town, Akshay Kumar, who will be sporting his retro look and go from place to place shortlisted for the promotion of his Diwali release ‘Action Replayy’,where he plays a character, based on the 70’s look, also having Aishwarya Rai Bachchan as his leading lady in the film. However, sadly enough, Aishwarya will not be available for the promos of both the flicks, as she has left for the Pusan International film festival on the 7th of October, night.

By the way-Akshay has gone a step further, as reported earlier, he is already sporting a retro look in real life too, and this he will do till this Diwali,when the flick releases!

Then, to add to the list of innovative film promotions, is also Deepika Padukone, who has already started tweeting as Aalia Khan, which is her name in the forth coming flick, ‘Break Ke Baad’, with Imran Khan as the male lead.

During a recent interview, Deepika went on to clarify that she does this so that the audiences get to identify the character that she plays in the film, even before it releases!

My, my, now how much more innovative can one get above that? Well, with Bollywood stars and their young brand of directors, you just never know! Till something new comes up, just get used to this strategy, wondering what next?

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